Syndicated programs broadcast on WYFF (as of September 2022) includes Live with Kelly and Ryan, Access Hollywood, The Jennifer Hudson Show, The Kelly Clarkson Show, Entertainment Tonight and Inside Edition. On June 23, 1985, the original WYFF studio building was damaged in a fire causing the station to knock off the air for two hours before its evening newscast. In 1998, Hearst-Argyle bought Pulitzer's entire television division, including WYFF-TV. Although Pulitzer closed on its purchase of WXII later in the year, the acquisition of WYFF wouldn't be finalized for another two years until January 1985 as Pulitzer had to sell off WLNE-TV in Providence in order to comply with FCC ownership limits of the time that limited the number of stations one company can own to twelve in the interim, Pulitzer took over the operations of WYFF through a time brokerage agreement with Multimedia. The change was made due to an FCC rule in effect at the time that stated that two stations in the same market, but with different owners needed to have different call letters. On March 3, the station changed its call letters to WYFF-TV (standing for its slogan "We're Your Friend Four," which was used from 1979 to 1991). WFBC-TV and sister station WXII-TV in Winston-Salem, North Carolina were traded to the Pulitzer Publishing Company in exchange for KSDK in St. In 1983, due to new rules set by the Federal Communications Commission restricting common ownership of newspapers and broadcasting outlets in the same market, Multimedia sold off the WFBC stations. In the mid-1970s, the station implemented the well-known "Arrow 4" as its logo, which was used in one form or another for many years until 1991. WFBC-TV began transmitting locally produced programming in color in February 1967. News-Piedmont merged with Southern Broadcasting to form Multimedia, Inc., with WFBC-AM-FM-TV as the company's flagship stations. In 1961, the News-Piedmont Publishing Company purchased WBIR-AM-FM and WBIR-TV in Knoxville, Tennessee from the former Taft Broadcasting Company. Norvin Duncan was the station's first news anchor, moving from the sister AM radio station.
For its first two years on the air, the station operated from studio facilities located on Paris Mountain before moving to its current location on Rutherford Street in 1955. The station was owned by the Peace family and their News-Piedmont Publishing Company alongside local newspapers The Greenville News and The Greenville Piedmont, and was a sister station to WFBC radio (1330 AM, now WYRD, and 93.7 FM). The station first signed on the air on December 31, 1953, as WFBC-TV it was the fifth television station to sign on in South Carolina, and transmitted its signal from a tower located on Paris Mountain. Owned by Hearst Television, the station maintains studios on Rutherford Street (west of US 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.
WYFF (channel 4) is a television station licensed to Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina as an affiliate of NBC.
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